Reverse Expo Definition - Wikipedia
A Reverse Expo is an industry exposition or conference where the "buyers" staff event booths and the "vendors" circulate and meet with buyers. This concept appears to be a growing trend in the exposition space as "buyers" seek to limit the length of time spent at an exposition and "vendors" seek to introduce their services/products in the most effective way. Similar reverse expositions have been noted in the supply chain, healthcare, and food production industries.
West Warwick, RI 7.10.2011 - Building on its strength within pharmacy and healthcare, RXinsider begins a long-term, robust multimedia partnership with HIGPA and HISCI. As the nation's most influential supply chain event, RXinsider establishes a prominent presence at the 2011 International Expo in Washington, D.C., while affording many great exposure and lead-generation opportunities to HIGPA and HISCI across its numerous web-based and print properties. Both organizations anticipate significant growth targeting industry suppliers/manufacturers and GPO's.